Use the Power of Video in Your
Marketing Strategy
Note: Use the chapter menu in the video to navigate on every topic discussed.
What you will learn in this video:
About the Video
Angela Pitter (CEO and Founder of LiveWire Collaborative) and Robert Lee (Executive Producer and Owner of ShaLaLaLa Productions) led a workshop for the Newton-Needham Chamber of Commerce about incorporating video into your Digital Marketing Strategy.
According to a report released by Cisco last year, video is projected to account for over 80% of all online traffic by 2020. In fact, today 100M hours of Facebook Videos are watched daily and another 650M hour on YouTube.
While the rise of a video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources.
In this session, we’ll break down the myth. We’ll discuss why businesses need to use videos, provide examples of various formats and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.