Video Production Process

by | Feb 1, 2016 | Company, Customers, Solutions

The Video Production Process (If the link doesn’t work, continue reading)

Wonder what steps are involved to create a promotional video for your business? With us you’ll know. Below is description of the video production process steps and work of what’s involved to create a promotional video. So the next time you need a promotional video made, you will have an idea of the amount of time and resources needed so you can plan accordingly.




BTS photo of Outtake with Noam Chomsky

Before filming even begins we start by meeting with the client to further develop the details of the video and establish objectives and a schedule. The meeting will help set the tone in identifying the resources and personel for the project. Milestones for the project will be established during this meeting to help insure the project stays on schedule. Generally the entire pre-production process for a project of this scope will take one to two weeks.



Upon receiving or agreeing upon the script from the client, Sha La La La will enter production where all media necessary for your video will be captured. This process can take anywhere from a single afternoon to a week, or in rare cases even longer, depending upon talent and location availability.


doctors express ed2

BTS post production work on the promotion video of Doctors Express Urgent Care in Waltham

After all the media has been acquired, Sha La La La will enter post production on your video. We will work to integrate your current branding materials with the media captured for your video. There will be a review period to make sure the video we produce is meeting your objectives, before we submit the finished product.  As a general rule we expect each production to span 4 weeks, though scheduling conflicts and holidays may cause your production to last longer. Specific deadlines will be established in our kick off/pre-production meeting.

If you have questions about the video production process or if you need to speak with us to produce a promotional video for your company in Boston, MA? , Drop us a line here, and we’ll be glad to talk further. 🙂




About Us

We are a full-service production company based in the Boston, MA area. We deliver high-quality, professional video production and marketing services to all clients big or small.

Services We Offer

High-Definition Filming, Live Streaming services, Camera Crews, Video Production Services, Marketing consultation, Video consultation, Video marketing consultation, Virtual events, remote production, Video Production artwork, Video editing, Promotional Videos, Conferences Convention & Speaking Engagements, Interviews Videos, Client Testimonial Video, Production & Direction, Trade Show videos, Webinars, Commercials videos, Corporate videos, Networking/Business Card Videos, Product videos, Healthcare videos, Demonstration videos, Event performance videos

Get in Touch

ShaLaLaLa Productions™

Boston, MA | tel: 617-359-8584 | email »

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