Top 5 Reasons Why your Business Videos aren’t performing and how to fix it.  

by | May 1, 2018 | Commentary, Solutions

Identifying why business videos aren’t performing can be overwhelming but…

… here’s a hand quick spot checklist to help diagnose the problem.

1)  Bad Content  (Solution: Create Better content)

2)  Technical issues. i.e. Bad audio or poor video quality.   (Solution: Find where it’s bad and fix it.  and if you can’t start from scratch )

3)  Attract the wrong audience  (Solution: Re-target video to your market properly or re-evaluate your message)

4)  No one is viewing videos  (Solution: Check your marketing distribution strategy and channels and adjust accordingly)

5)  The video wasn’t shared or liked or no one is acting on CTA. (Solution: Didn’t give a CTA or see Q1 o Q4 for reasons)

Shalalala Productions - 2015 10 16 08.44.37

Obviously, there’s a lot of work behind in executing the solution but the first step is determining the root cause before implementing your solutions.  If you’re reading this message BEFORE May 17, and you want to learn a lot about best video practices please register for this upcoming event with the AMA by clicking on the twitter link below.  #videomarketing #AMABoston #paneldiscussions #networking

If you’re reading AFTER May 17 and in need to consult with someone with your video needs, reach out to us and we can schedule an appointment to talk further and get to the root of your challenges!

In the meantime, here’s are a couple of articles we find helpful for those in the early process of putting together a plan for their business videos. (click on the thumbnails to access the articles)

Shalalala Productions - home Rob clapper

5 Points you must address before making a video for your business

Shalalala Productions - featured image on blog



Shalalala Productions - 2017 05 03 13.22.40

Putting Video to Work for your Business




#videomarketing #AMABoston #paneldiscussions #networking

About Us

We are a full-service production company based in the Boston, MA area. We deliver high-quality, professional video production and marketing services to all clients big or small.

Services We Offer

High-Definition Filming, Live Streaming services, Camera Crews, Video Production Services, Marketing consultation, Video consultation, Video marketing consultation, Virtual events, remote production, Video Production artwork, Video editing, Promotional Videos, Conferences Convention & Speaking Engagements, Interviews Videos, Client Testimonial Video, Production & Direction, Trade Show videos, Webinars, Commercials videos, Corporate videos, Networking/Business Card Videos, Product videos, Healthcare videos, Demonstration videos, Event performance videos

Get in Touch

ShaLaLaLa Productions™

Boston, MA | tel: 617-359-8584 | email »

Pin It on Pinterest

Share This