3 Simple Tips for Effective Video Marketing
Scenario: You and I have met at a conference and I hand you my business card. We chat, and you go off for a cup of coffee. You check out my card. First, you hold up the QR code to your phone’s QR reader and it launches a video message from me. You flip the card over and see “3 Top Video Marketing Tips:”
Tip #1: Improve performance by adding Closed Caption to Videos (especially on Facebook, where 85% of videos are watched without sound).
Tip #2: Combine videos with QR codes for logistical purposes (a networking time saver for your sales department).
Tip #3: Use video with landing pages for lead generation marketing strategy.
Hmm, you think. Interesting card, interesting tips. You come over to me later and we sit down (it’s a long day, we need more coffee). Here’s what you find out…
Why should I use closed caption on my videos?
Mobile traffic is going up, up, up. In 2017, website traffic from mobile reached 63%. Think about everything you see around you—in elevators, restaurants, or the subway. People are watching videos in public spaces, but it’s not always convenient. Maybe they forgot their earbuds, don’t want to wear them, or it might just be too noisy around them to hear the audio. Closed captions solve their problem and make them more likely to continue watching your video.
How can QR-enabled videos help my business?
Add a QR-enabled video to your business card to boost your networking results. For example, let’s say we meet at a busy conference. You’ve handed me your card, and then you spot someone else you need to talk to. We’ve only had a very brief chat, so you encourage me to use my QR reader app to view a short video about you and your business. Now your business card acts as an extension of your face-to-face introduction to me. You can move onto another conversation knowing that I have a way to see and hear you, even when you’re not in front of me. This is a card that will make a lasting impression, help me remember exactly who you are, and make me more receptive when you call to follow up with me.
What can a video do for my landing page?
When you’re running a digital marketing campaign, you want leads—qualified leads—to click over to your website’s landing page. But what good is your landing page if those leads don’t convert? Adding a video on your landing pages is a great way to boost conversion. And you don’t have to take my word for it:
- Using video on landing pages can increase conversion by 80% (eyeviewdigital.com).
- Video marketers get 66% more qualified leads per year (Aberdeen Group).
- Video marketers achieve a 54% increase in brand awareness (Aberdeen Group).
Use video marketing to your advantage.
These were just three simple ideas for how to leverage video to build your business. Now, you might be asking yourself, “How can I make video work for me?” I invite you to call or email me to discuss your next steps. Then let’s have a cup of coffee.
In the meantime, here are a few articles you can read to learn more: