Whether you’re sending your marketing message in writing or in a video to your audience out in Boston, New York, Atlanta, or even in your hometown, there’s one important thing you must do to improve your Social Marketing strategy. What is it? Watch the video and find out. You’ll also know why I’m happy I’m not reading this blog entry out loud to you. 😉  Enjoy!  Oh & Happy Halloween, and Congratulations to my favorite team, the BOSTON RED SOX!!!