News & Blog
Posts and Updates
Why Video needs to be the centerpiece of your Digital Marketing Strategy!
Facebook Live vs Professional camera which do I use? What's this video about? What I didn't know prior to promoting the speaking engagement " Why video needs to be the centerpiece of your Digitial Marketing Strategy" is that it is only offered to chamber members....
Putting Video to Work for your Business
How to use videos to upgrade your business The ability to make your own videos for business purposes has never seemed easier. So why should you hire a professional if you can do it yourself? For many reasons. So before you grab a camera and head off to dreams of...
Facebook Live vlog addressing how to get more views.
Giving Facebook Live vlog a whirl. It's a little weird for me to use Facebook Live vlog in addressing the point about how to get more views. We're a video production company and we should be using our gear. True. and again this goes back to an earlier article...
Don’t take it personally but Do take it personally if your postings have low engagement
Tea talk or Off the Cuff thoughts "Don't take it personally but Do take it personally if your postings have low engagement" https://www.facebook.com/robert.lee.1804/videos/10210814181484143/ Low Engagement. Ouch. Colleagues and friends bemoaned the social media...
It’s all about the Context
Context, Context, Context (or, when can I get by doing things without investing in video production professional services) A clarification, when we had released the 3 U's segment, The video does not focus on the context relating to the content of your video. The...
Adobe Premiere Pro CC cheat sheet
Free cheat sheet download. No strings attached. Yes, a free Adobe Premiere Pro CC (CC - Creative cloud) shortcut cheat sheet! No joke it's here's for the taking. Courtesy of Videoblocks. This resource has been a big help for others, who only seek filming...
What are the 3 Es?
Do your videos follow the 3 Es? Here's our Short simple valuable business video advice from ShaLaLaLa Production, a video production company in Boston. When you create videos, do you have the 3Es or at least one of the 3 E's In fact, what are the 3 Es? The 3 Es are...
Green screen, our secret ingredient for our holiday video shoot
Video Production Insights of executing on a Holiday video concept with the Green screen As a video production company in Boston, we came up with a series of Christmas videos with the use of green screen. Green Screen was a tool that’s commonly used for these...
Happy Thanksgiving and where to find us
Hey, everyone, we'll be closing our office early today by noon (but back by Tuesday 11/29/16), and wish everyone a safe and Happy Thanksgiving with your families. Also if you're craving to find out we've been up to, or what's up, you can always catch us on our social...
Where’s your Inspiration? (with a pre-production tip)
It's fascinating to see what other folks derive inspiration to create videos, or keep their creative mind sharp and creative for lack of the better word. One thing I love to do (that I haven't had a chance till now) is to check out a comic book. The artwork,...
Staying Sharp
Staying Sharp! Sometimes we need to break the rules. Sometimes I need to be in the office but still be able to work on my craft and stay sharp. In this case, we were in the planning stages for a solo shoot for a colleague, so I needed a little practice time....
Why do video production companies need an hour or more to set up?
As the old saying goes an ounce of prevention is worth a pound of cure. That is a question I hear often. Most video production professionals will agree that the more time they have to set up their gear properly, the easier it is to capture a great...
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