What are the 3 Es?

Do your videos follow the 3 Es?

Here’s our Short simple valuable business video advice from ShaLaLaLa Production, a video production company in Boston.  When you create videos, do you have the 3Es or at least one of the 3 E’s In fact, what are the 3 Es?  The 3 Es are Entertain, Enlighten, and Educate. Do your videos have one or all of the 3 E’s?  Do they exceed expectations for your viewers in one or all of the three following categories? If your videos do a great job in one of the 3 or all 3 of the categories, great!  If not, within each category, we’ve offered some questions for you to think about to help your videos get back on track for your business that will help you achieve your goals and engage with your viewers.

What are the 3 Es?

1) Entertain:

These are some of the questions you should ask yourself if this is the direction you wish to take with your videos.  Is your video meant to purely entertain the viewers? If so, what is the purpose of the entertaining video? Are you trying to demonstrate the lighter side of your business that’s not often seen to the public? Are you revealing or highlighting the humorous side of your employees that people don’t know?  An example of an entertaining video was one we had created to offer creative ways to use a green screen of a holiday video we released a few weeks ago as well as to flex our funny bone.

2) Enlighten:

These are some of the questions you should ask yourself if this is the direction you wish to take with your videos.  What is the purpose of your enlightening video? What information about your business, your service or product that your viewers should know?  How will your information benefit the viewers? If the video focuses on your service or product, what problem does it solve for the viewers? Is the information for the viewers easy to comprehend? How will you present it?  An example of an enlightening video was one with the Boston Women in Media and Entertainment. We had the honor to film their interview series “The Story Behind her Success”  where industry pros reveal how they got their start in the business.  In this video, Bianca de la Garza, offering advice to college students of how to break into the business.

3) Educate:

These are some of the questions you should ask yourself if this is the direction you wish to take with your videos.  In your video, what are you instructing? If it’s a product demo video, do viewers need to follow specific steps to operate your product?  How will your instructions benefit the viewers? Are the instructions easy to follow?  Is the instructional video suitable as a hands-on demonstration, or lecture format?

An example of an educating video was a cooking video I put together. When I was on the Dance Fit Studio’s 6fit challenge, (6Fit is a 6 week program which teaches participant how to maintain a healthy lifestyle with great workouts, and adopting proper eating habits. It’s a great program and if you want to learn more about it click here to check it out),  we had to provide a photo and or written description of what meal we ate. I was in ambitious mood, so I decided to shoot a cooking video of what I ate, how I prepared it and what ingredients I used


Do you have the 3 Es in your videos? Do you require a professional, to identify the 3 Es and create a video?  Call us for a free consultation – and we’ll figure it out together. 🙂

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